|Tips for small business marketing have changed due to COVID-19. Right now, everyone is plotting their next steps. Disruptions abound. Though the new normal shows up in every discussion of marketing or advertising, no one knows–yet, what it means!
Clearly, digital marketing is the best platform to embrace coming out of this pandemic. You may not know when your target audience will be ready to buy again, but you can pull and push them now toward that direction.
Here are 4 tips to apply right now:
1. Make sure your website is optimized.
2. Start or expand your email program.
3. Update your social media platforms.
4. Review if/when a PPC campaign needs to be started or updated.
|For help kick-starting your post-pandemic marketing program, contact Courtney Dicely to discuss your individual situation.|