THIS ISSUE:
You've been unsubscribed!
Spikes in unsubscribes probably means you're trying too hard.
You've found just the right content. Presented it in the most inviting visual layout. Even included a can't miss call-to-action. The perfect HTML email.
Keep it perfect by not over populating it. The number one reason for viewers to unsubscribe or unfriend is not that they don't want to see you, but that they're seeing too much of you.
Watch your unsubscribe numbers. If they're spiking...scale back.
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