When advertising on mobile devices, a significant factor that should go into your decision-making process is the timing: when is the perfect time to place an advertisement that will be viewed by the right consumer at the right time?
- Being Social:
The peak hour for social networking is after working hours. Around 5 p.m., about 51.5% of adult smartphone owners check their social networks.
- Prime Time:
Between 5 and 8 p.m. is prime time: while it may be costly, this is for good reason. Email, Video, Messaging, and general Websites thrive during this period of time – netting the most viewers throughout the entire day.
By keeping in mind the consumer that you’re trying to reach, and their most likely mobile usage habits, you can maximize the likelihood of their viewing your advertisement.
Don’t disregard the other time periods. Cheaper alternatives may still be of benefit depending on the viewer you intend on reaching. While it may seem like a trivial detail, getting the timing right on advertisement placement makes the difference between a mediocre and a thriving marketing plan.