First Looks

A communication from New Jersey-based First Looks Advertising

Test your marketing expertise or better yet, increase it. The bi-weekly publishing of First Looks' @-A-Glance delivers information you can actually use. Not blog-like opinions, but proven techniques, strategies, "how-to's" and checklists to improve your marketing strategies and executions. Here's real stuff you care about, might learn from, or, just find interesting.

The yellow highlights of a multi-page white paper, designed for a quick 20-second glance!

	Search Engine Marketing
	Doesn't need to be a web of confusion
	Capturing Loyalty Profits
	More strategy equals more success
	"Call-To-Action" Best Practices
	3 quick ways to increase response rates:
	Email Marketing
	Today's Subject...The Subject Line
	Advertising
	The "ABCs' of great advertising? The "CCCs"
	A Web Test
	Are you a web wizard?
	Buying Behaviors
	A behavioral change for the better!
	Mobile Advertising
	Why its ring will be louder in 2011
	Outdoor Board Locations
	Where they're located determines how well they'll do
	New business
	It's there for the asking.
	Product Placement
	Starts by knowing your "Gens."
	Print Ad Placement
	If they don’t see it, they can’t buy it!
	SEO Copywriting Tips
	Two sets of eyes to appeal to.
	Cable Advertising
	Keep the cable on!
	Direct Mail Defaults Reconsidered
	Consider before you conclude.
	Five Field Form Outperforms
	Tip to increase conversions