@-A-Glance Series: Best Times to Send Emails
First Looks Agency <br> @-a-glance
Thursday  |  October 25, 2012

THIS ISSUE:
Best Times to Send Emails


Afternoon Delights

Research tells us much about our email habits. Certain days are best for certain types of communications. Certain times of the day support better open rates—other times support better click rates. If you’re looking for a default time to send your HTML email, make it the afternoon.
  • the afternoon doesn’t have you competing with all the other sent mails that arrived earlier in the day

  • the mornings are consumed with more business activities than the afternoon…freeing up time for non-business activities

  • a period just after lunch, finds your prospect more relaxed...a little more receptive to approaching new or unsolicited communications
When to Email
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