Success in outdoor advertising relies on the right presentation of your message and the right location of the billboards themselves. After all geographical requirements are addressed; here are three other considerations that can improve success of your billboard advertising campaign:
1. Choose a board that stands alone rather than sharing the stage with another.
2. What’s behind a board relates to its eye appeal. Choose one whose background are trees or scenery.
3. The more content on your board, the closer it should be to a traffic light—allowing those that have stopped more time to read it.
First Looks created the board above for Britland Auto Body of Green Brook. This board was located opposite a traffic light on Route 22.