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Billboards: Outdoor Board Locations

Where they're located determines how well they do.
Billboards like this can be located opposite traffic light for an auto body shop

Success in outdoor advertising relies on the right presentation of your message and the right location of the billboards themselves. After all geographical requirements are addressed; here are three other considerations that can improve success of your billboard advertising campaign:

1. Choose a board that stands alone rather than sharing the stage with another.

2. What’s behind a board relates to its eye appeal. Choose one whose background are trees or scenery.

3. The more content on your board, the closer it should be to a traffic light—allowing those that have stopped more time to read it.

First Looks created the board above for Britland Auto Body of Green Brook. This board was located opposite a traffic light on Route 22.

For help with all your billboard and print advertising, digital marketing, web design and overall success – count on First Looks Advertising.