For solid brand strategy: introduce, reinforce, educate, engage, increase—all are verbs relating to the marketing message defined as a “touch point.” Since multi-channel marketing allows different touch points to show up at different times and places, it’s important to make sure your touch points look, act and communicate with a degree of consistency.
Though digital environments allow for tailored communications, don’t confuse your customer with conflicting brand elements. Stay consistent in your brand personality while maximizing the opportunity to tailor your messages – whether in print or on your website. That’s a brand strategy that works!
Look to First Looks for help with branding and overall marketing success.