Embracing the traditional “fit the mold” approach to branding positions your company to be “fit for failure.” In order to successfully set your business apart from the masses, embrace an outside-the-box strategy. Develop a distinctive personality for your brand. Being relevant doesn’t mean being redundant. Ask yourself these questions to ensure branding success:
- What’s the “voice” of my business? Use your mission, vision and outlook to mold a voice, an attitude and personality.
- Is it unique? Dig deep to find your difference. If you don’t have one, you need to get one. A real one that adds value, benefit and/or reward.
- How does it make your audience feel? While people don’t necessarily remember what you say, they will certainly remember how you made them feel.
In today’s world, it’s no longer enough to have an online presence. By differentiating your brand, your business can create a powerful and memorable experience — attracting a strong and loyal audience.