THIS ISSUE:
Capturing Loyalty Profits
More strategy equals more success
Three tips to improve your profit margin.
- In times of recession, focus on existing customers. They already spend 65% more than new customers. Remember the 20/80 rule!
- Mix-up your engagement with them. Existing consumers actually prefer to be contacted by conventional direct mail versus email. Go figure...but figure that in!
- Know your current customer's buying habits. For B2B it might mean calendar dates when their budgets are drawn up. For B2C, it means identifying what they buy, how often and when.
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