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Direct Mail Delivery and Direct Response Rates symbolized by a stuffed mailbox

Direct Mail: Defaults Reconsidered

Consider before you conclude.

O.E. SIZE — Don’t automatically default to a #10. Though by far the most popular size for business mailing, consider something larger. The sheer size demands that…

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Direct Mail Letter Delivery Representing Direct Mail Marketing Benefits

Direct Mail Marketing Benefits: Why Direct Mail Still Delivers

"I would have answered your letter sooner, but you did not send one." -Goodman Ace

What do successful marketers have in common? They all use targeted, relevant communications across all channels, often incorporating direct mail marketing. One of the most important direct…

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