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Direct Mail Delivery and Direct Response Rates symbolized by a stuffed mailbox

Direct Response Rates: Tips to improve

Is Less More?

Many years ago, after much testing, Publisher’s Clearing House found that adding more items into its direct mail packages resulted in higher direct response rates for their…

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Delivering Direct Marketing Strategies to a mailbox on a beach

Direct Marketing Strategies: Write for Every Season

Season after season mail success.

Whether your direct marketing strategies include conventional direct mail or email, the more relevant the content, the better your response rate. Make the content work even more by…

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Direct Mail Delivery and Direct Response Rates symbolized by a stuffed mailbox

Direct Mail: Defaults Reconsidered

Consider before you conclude.

O.E. SIZE — Don’t automatically default to a #10. Though by far the most popular size for business mailing, consider something larger. The sheer size demands that…

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Direct Mail Letter Delivery Representing Direct Mail Marketing Benefits

Direct Mail Marketing Benefits: Why Direct Mail Still Delivers

"I would have answered your letter sooner, but you did not send one." -Goodman Ace

What do successful marketers have in common? They all use targeted, relevant communications across all channels, often incorporating direct mail marketing. One of the most important direct…

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