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Establish Loyalty with Millennials shown with photo of a group of Millennials standing together proudly
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Establish Loyalty with Millennials in 3 Steps

Strategies to Keep Every Consumer Engaged

To establish loyalty with Millennials, concentrate on customer satisfaction – especially in service industries like healthcare. Compared to other generations, Millennials are far more likely to switch…

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balanced media plan represented by hands connecting jigsaw puzzle pieces
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Balanced Media Plan: What to do

Reach More Consumers by Mixing Marketing Channels

When developing a marketing plan, you’ll want to utilize the most effective channels for communication. Even with the rising popularity of digital media, traditional marketing techniques continue…

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Strategy and implementation represented by a map connecting marketing elements
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Strategy and Implementation

Un-blurring the lines on a crucial part of marketing

While strategy and implementation naturally co-exist, they must also be treated as separate but equal entities. The strategy defines long-term goals and the desired end result, while…

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offline and online with arrows representing 2 complementary directions
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Offline and Online

Time to make them complementary to each other instead of competitive.

Offline and online: a popular default position is to move marketing dollars from offline to online. Better ROI, better measurements, better targeting. Before you put all your…

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