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Strategy and implementation represented by a map connecting marketing elements
Category:

Strategy and Implementation

Un-blurring the lines on a crucial part of marketing

While strategy and implementation naturally co-exist, they must also be treated as separate but equal entities. The strategy defines long-term goals and the desired end result, while…

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offline and online with arrows representing 2 complementary directions
Category:

Offline and Online

Time to make them complementary to each other instead of competitive.

Offline and online: a popular default position is to move marketing dollars from offline to online. Better ROI, better measurements, better targeting. Before you put all your…

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Marketing plans should never be set in stone, as demonstrated by the mason carving design into a stone
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Marketing Strategy Review: Your Strategy Should Not Be Set In Stone!

A strategy review ensures your company is on the right track to meeting its goals.

Though a marketing strategy review can be characterized as unnecessary, time-consuming work, it will turn out to play a key factor in ensuring your company is on…

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Marketing Plan Evaluation can begin by analyzing data, such as this person is doing with a magnifying glass on charts
Category:

Marketing Plan Evaluation

How to Adapt Your Marketing Plan When Unforeseen Events Occur

Is it time for a marketing plan evaluation? No matter how thorough and solid your marketing plan may seem, your company and marketplace circumstances will always change. Having a…

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