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Strategy and implementation represented by a map connecting marketing elements
Category:

Strategy and Implementation

Un-blurring the lines on a crucial part of marketing

While strategy and implementation naturally co-exist, they must also be treated as separate but equal entities. The strategy defines long-term goals and the desired end result, while…

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Geofencing and geoframing represented by a dart board
Category:

Geofencing and Geoframing

Hyper-specific Location Targeting

Mobile marketing uses geofencing and geoframing to target your consumers on their mobile devices, enabling incredibly specific ad delivery. Here’s a quick overview of how each works:…

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offline and online with arrows representing 2 complementary directions
Category:

Offline and Online

Time to make them complementary to each other instead of competitive.

Offline and online: a popular default position is to move marketing dollars from offline to online. Better ROI, better measurements, better targeting. Before you put all your…

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Technology and Marketing Strategy: Facebook vs. Programmatic
Category:

Technology and Marketing Strategy: Is Programmatic or Facebook best for you?

Two great platforms warrant comparisons.

With new platforms in the digital marketing world, technology and marketing strategy continue to work hand-in-hand. It’s important to choose the right digital marketing tools for the right reasons….

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