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Bank One

Bank One was the fourth largest automotive finance company in the USA, providing commercial credit for dealers and retail credit for customers either buying or leasing a car. We developed their first national advertising campaign, then supported it with sales collateral, direct mail, trade show exhibits and dealer-directed promotions. And, to keep the sales force in close touch with their dealer customers on a weekly basis, we created a fax newsletter featuring a special promotion in each issue, called”The Dealer’s Page.”