AARP wanted to contemporize the attitude and lifestyles. Our assignment was to create direct mail with an emphasis on active, healthy lifestyles. The strategy was to create direct mail programs with a new look and energy that captured modern people in their prime.
For one of the nation's largest banks and a leading issuer of consumer credit, we produced many control packages through a process of repackaging their presentations and renaming their products. Our current control has not only won in pure response, but also by more that 13% on a cost per booked account basis.
When Barron's launched a redesigned format, they retained us to introduce the magazine's cleaner, crisper look. With Barron's readers already consistently beating the major indices, our mailing focused on how the new and better Barron's could help subscribers even more.
Home to many of the world's most celebrated magazines, Conde Nast's extensive use of digital marketing includes maximizing email communications to its millions of subscribers. First Looks has helped to support and establish new controls for basic subscription, e-billing and new subscription gifts.
The Financial Times is one of the world's most trusted and authoritative sources of business information. FT turned to us to create sophisticated direct mail that dramatized how—unlike other publications that are widening their content with something for everybody—FT narrows in on the news and intelligence discriminating readers need to make informed, educated decisions.
For more than 70 years, illy has been making the world's finest espresso coffee. By marketing their full line of Italian coffee and state-of-the-art espresso machines, we are helping promote their home delivery program throughout America. This effort is supported by national print campaigns and direct mail.
This internet-based provider of term life insurance came to First Looks to create a stream of 14 different emails to "touch" leads who had requested a rate quote but had not yet applied. Each successive message built on the one before, reinforcing the importance of acting quickly to lock in the lowest rate possible. The email campaign was supported by complementary direct mail, telemarketing and internet banner advertising.
The Hartford brought us in to test against their control for AARP Auto Insurance. Their direct mail to members had become stale, and so had the results. With different formats that each dramatized why The Hartford was AARP's educated choice for value and dependability, our client succeeded with back-to-back new controls.
The Journal had tested, tested, tested against a control that just kept winning, winning and winning. Back to basics— first time out we developed a simple #10 "Check" package with a valuable safety paper look and the promise of major saving. Result? A new control that both lifted response and lowered cost per order.
WellPoint, Inc. is the nation's leading health benefits company, serving approximately 35 million Blue Cross/Blue Shield members nationwide. When this S&P 500 company decided to reinvent its marketing efforts to persuade members to fill their maintenance prescriptions through the mail rather than at retail, they chose First Looks to create new direct mail that dramatized saving, convenience and accuracy.
As an international leader in mobile marketing solutions, Amdoc's entry in the American market was to promote itself via partnership with established service providers. First Looks helped package this program aimed at penetrating the young urban achiever market by using multiple variables of content downloads, area and zip codes.
Bank One was the fourth largest automotive finance company in the USA, providing commercial credit for dealers and retail credit for customers either buying or leasing a car. We developed their first national advertising campaign, then supported it with sales collateral, direct mail, trade show exhibits and dealer-directed promotions. And, to keep the sales force in close touch with their dealer customers on a weekly basis, we created a fax newsletter featuring a special promotion in each issue, called "The Dealer's Page."
When Browne was ready to bring their new print-on-demand capability to market, they wanted a creative execution that demonstrated how highly personalized communication could be integrated with pre-printed educational material, fact sheets and enrollment forms. Working with Bowne and Xerox Technology, we developed a product that showed the country's leading providers of defined contribution plans just how persuasively—and personally—investment opportunities could be presented to company employees.
What better way to motivate company employees to attend a series of 401(k) investment seminars than to cut through the typical solemnity—and have some fun with it!
Go "retro" one year. Go "rock 'n roll" the next. Employees were invited to attend the red-hot seminars, performing smash hits like "Money, Money, Money!" and "Match Me Up!" The series, produced nationwide, "played" to standing-room-only audiences.
An arm of the U.S. Department of Transportation, NTI is chartered with the important task of educating and training America's transit workers. Bus, rail, subway and ferry employees are trained via seminars and conferences held around the country. First Looks helps with the preparation of the collateral material used and the packaging of its original material.
For Mainstay Investments, part of New York Life, we developed major new marketing programs for their Simple IRA product. With "It's Simply IRASISTIBLE!" as the unifying theme, we created direct mail, brochures, multimedia presentations and advertising to:
1) Motivate their agent network;
2) Help the agents prospect and close the sale;
3) Enroll all eligible employees.
As the nation's leading victim assistance organization, Safe Horizon serves more than 350,000 people each year. A large part of their success is partnering with American corporate giants to address the issue of domestic violence in the workplace. Our communication programs positioned them to Fortune 500 CEOs to help promote the cause, address the need, and lead initiatives to educate their employees in domestic violence as it affects their workplace.
The strength and success of the Trump Brand extends itself to his private golf clubs throughout America. His crown jewel, Trump National, had First Looks help in re-positioning the club from a "clubby-male" platform into a "family-centric" platform—thus increasing its appeal to female target groups.
Extending one of America's strongest brands into select markets within the education, hospitality and corporate America sectors, First Looks helps with both direct and non-direct programs. This includes print, web and collateral communications promoting both the print and online products.
Capitalizing on its 100th anniversary, Carrier Clinic, the largest private mental health system in New jersey, chose First Looks. We worked to completely rebuild their marketing program and identity. The core, being a new website, then expanded to cable, radio, outdoor, transit, print and internet. Collateral and trade show components help promote their substance abuse treatment center as well as their adolescent school and hospital.
www.CarrierClinic.org
Click Here to view 30sec. t.v spot
Creditek, the country's leading accounts receivable outsourcing firm, wanted to "go public." First we gave them a new corporate identity, then created a national advertising campaign backed by extensive collateral, website content, multimedia presentations, and trade show booth design and sales materials.
For one of the largest commercial painting and flooring companies in the Northeast, First Looks has helped Fromkin enter the online environment to market their specialized services to the healthcare, telecommunications and pharmaceutical industries in the tri-state area.
www.FromkinBrothers.com
Addressing a new market for specialized services within the real estate industry, we helped launch a new company into this new business sector. A corporate identity, a website and a direct package have now positioned this new offspring as a valuable resource to the growing population of homeowners defaulting on mortgage payments.
www.AHomeownershipSolutions.com
Integrated marketing helps LLOYD's retain its position as one of the strongest independent retail furniture business in New Jersey. Ongoing print advertising (magazine and newspaper) is complimented by cable television, radio, eCommerce website, outdoor boards, direct mail and special events. And with advertising for the new "French Shop", LLOYD's family of successful retail establishments is about to add another jewel.
www.TheWorldofLLOYDs.com
As one of the leading millwork facilities in the tri-state area, New Jersey Hardwoods has catered to the weathy consumer and business clientele for over 25 years. Samples of their "works of art" and services can now be appreciated by the consumers who visit their recently finished website.
www.NewJerseyHardwoods.com
One of New Jersey's highest-ranking golf clubs is continuing to strengthen its marketing profile in both the highly competitive private and public golf enviorments. First looks created a new corporate positioning for Royce Brook, supported by an extremely active web site, new print campaigns and direct mail—making Royce Brook the club to join in central New Jersey!
www.roycebrook.com
A New Jersey institution for more than 45 years, The Bethwood banquet facility retained First Looks to completely repackage their marketing and communication programs. Activities include: upgrading their image, maximizing profit centers and expanding their target audiences.
Central Jersey's newest banquet and conference center is a combination of strengths from the Janus Corporation in Columbus, Ohio and the RHD Development Company in South Plainfield. With contemporary sophistication and elegance, The Imperia is now enjoying its entrance into competitive marketing with a program utilizing collateral and offline advertising.
One of America's most beloved seashore cities is continuing its impressive renaissance with the work of aggressive city and community leaders, aided with award-winning marketing programs from First Looks. Projects include print campaigns, outdoor, collateral, direct mail and internal activities.
Combining the communications needs of the Mayor's Office, the Department of Services and the Board of Education, a yearly calendar becomes much more than a listing of weeks and months. This "tool" is helping different administrations save money year after year by combining several different publications into one.
New housing, new businesses, new parks, new schools and improved infrastructure are all helping turn America’s first seaside resort into an exciting year-round city. First Looks initial job was to package this unprecedented success story into a marketable message aimed at new business leaders throughout the northeast.
A central New Jersey city is rejuvenating and reinvigorating itself by increasing the membership in its Urban Enterprise Zone (UEZ) program—by sponsoring special events that generate additional revenue for city businesses—and marketing itself to new retail and business prospects. First Looks' projects include radio and cable TV, direct mail, collateral and outdoor. And, of course, the internet.
www.UEZ.Orange.NJ.US
As one of the fastest growing cities in New Jersey, Passaic now boasts a 50% increase in retail sales, due in large part to successful initatives from an active UEZ department and targeted marketing projects produced by First Looks. Projects include print advertising, direct mail, cable TV and internet.
www.PassaicUEZ.com
The “Queen City” is now restoring itself to its honored position. Our marketing kit won first place in a 13-state Northeast UEZ marketing competition. Another perfect example of what our First Looks Business Signature services does and what it can achieve.
A rich heritage mixed with exciting new Cuban and Latino influences is re-defining what an old New Jersey industrial town can be. First Looks is helping to capitalize and package this exciting momentum, producing projects that include cable TV, outdoor signage, collateral and a totally new bilingual website.
www.UnionCityUEZ.com
A music festival structured around an economic stimulus for area business now has become an annual event in Orange, NJ. With national marque stars draw for the citizens, First Looks named and packaged the event using cable TV, radio, outdoor advertising, the web, direct mail and print advertising both to solidify business enrollment and consumer attendance.
As one of New Jersey’s preeminent hospitals, Overlook’s One Hundred Centennial was an occasion needing a separate marketing effort. First Looks provided the initial logo representation of the event, plus the accompanying support materials to communicate effectively to the targeted community.
The introduction to an American audience of a new furniture line from Great Britain greeted selected patrons during the private evening affair. With Paul Burrel, personal butler and confidant to Princess Diana as the evening’s main attraction, First looks promoted this private affair via conventional direct mail and personalized email by its sponsor, LLOYD’S Home Furnishings.
Combining the artistic attractions of three of Monmouth County's coastal communities, First Looks produced the premier presentation of the TriCity Arts Tour. From initial marketing of sponsorship sign-ups, internal online and offline public relations, to broad-based communications via web and newspaper—the cities of Asbury Park, Long Branch and Red Bank solidified themselves as serious players in the performing arts in New Jersey.
