One of America’s most beloved seashore cities is continuing its impressive renaissance with the work of aggressive city and community leaders, aided with award-winning marketing programs first produced by First Looks. Projects include city branding, print campaigns, outdoor, collateral, direct mail and internal activities.
With two locations in central New Jersey, and a rich heritage of over 40 years of service, Britland’s re-branding program served as a small business success story for First Looks. B2C advertising activities included: new outdoor campaign, new cable commercials, new print collateral and a new website. Since auto accidents happen on the road, a special mobile site was also produced. www.BritlandAutoBody.com
Creating digital copies of videos, films, photos and audio recordings, Envision Video Services is an expert at preserving memories, and needed an expert marketing agency to deliver the message. First Looks used a multi-channel marketing strategy, including digital advertising, to bring in customers, and delivered effective ongoing email marketing. To promote EVS’ burgeoning video production arm, First Looks produced a new website with powerful SEO, showcasing video samples and staff expertise.
For more than 70 years, Illy has been making the world’s finest espresso coffee. By marketing their full line of Italian coffee and state-of-the-art espresso machines, we are helping promote their home delivery program throughout America. This effort is supported by national print campaigns and direct mail.
A central New Jersey institution, LLOYD’s HOME FURNISHING defined the market for quality home furnishing in New Jersey for over 75 years. Since retired, LLOYD’s HOME FURNISHING remains a client we proudly present.
A complete re-branding program began in 1994. Throughout our 21-year partnership, ongoing print advertising (magazine and newspaper) was complemented by cable television, radio, ecommerce website, outdoor boards, direct mail and special events. Advertising and marketing services also applied to their separate furniture operations: “French Shop”, “Sofabed Alley,” “Sofa Depot,” Kids Furniture Land, and Antiques and Finds.
As a design build company in central New Jersey catering to affluent communities, Merrick asked First Looks to completely redo their online exposure. First Looks refreshed their logo, constructed a new website that highlights their different features and services, as well as updated their print advertising.
Since 1977, the New Jersey Multiple Listing Service has served Realtor members in northern NJ. Their consumer-facing site boasts the most extensive and up-to-date real estate listings in the area – with millions of visitors each year. NJMLS initially came to First Looks for expanded digital advertising, direct mail and collateral programs. Successful new Facebook and programmatic campaigns, as well as an updated brand image, double digit improvements to Google Ads CTRs and First Looks’ signature collaborative approach led NJMLS to retain First Looks for ongoing marketing programs.
As one of the largest manufactured housing communities in New Jersey, Pine View wanted to increase their online traffic. Pine View aimed to reach people who wanted to buy and rent manufactured homes. First Looks rebranded Pine View with a new logo and a new website–one that interjected a lifestyle component to the mobile home community while populating with strong SEO for increased web traffic.
Originally a Chubb Insurance property, First Looks was retained to increase both profile and membership into the 36-hole golf club. Working within the highly competitive private and public golf environments, First looks helped Royce Brook gain Golf Club of the Year status with new branding, website, print advertising, collateral, special events, direct mail and content marketing.
A New Jersey institution for more than 50 years, The Bethwood’s banquet facility retained First Looks to completely repackage their marketing and communication programs. Activities include: upgrading their image, maximizing profit centers and expanding their target audiences.
One of central New Jersey’s most elegant banquet and conference centers is a combination of strengths from the Janus Corporation in Columbus, Ohio and the RHD Development Company in South Plainfield. With contemporary sophistication and elegance, The Imperia is now enjoying strong market share within this competitive New Jersey market utilizing advertising and event marketing.
Though masters of brand building, the Trump organization was still looking for marketing services to help package and deploy communications of their golf club in Bedminster, NJ. First Looks helped produce their first ever print and direct mail components within a program of re-focusing the club to be more family-oriented while still establishing a high value to its membership.
