AARP wanted to contemporize their direct mail program promoting their sponsored healthcare insurance programs. Our assignment was to create direct mail with an emphasis on active, healthy lifestyles. The strategy was to create and establish new controls in a direct mail advertising campaign targeting younger AARP members in their prime.
As part of Carrier Clinic, the largest behavioral healthcare system in New Jersey, Blake Recovery Center needed a separate brand to better position itself to those suffering from drug and alcohol issues. Starting with a new logo and a new website, First Looks added a homepage video, plus a full collection of informative and educational online videos. An SEM program drove more traffic to the new website to complement a complete behavioral healthcare advertising program.
WellPoint, Inc. is the nation’s leading health benefits company, serving approximately 35 million Blue Cross/Blue Shield members nationwide. First Looks was retained to reinvent its medical marketing communications efforts to persuade members to fill their maintenance prescriptions online rather than at retail locations. The new direct mail dramatized the online customer’s savings and convenience.
With over 21 million Americans suffering from sleep apnea, a company to both educate and equip those afflicted was needed more than ever.
A complete re-brand brought not only a new name and personality to the marketplace, but a new level of customer service and product inventory to this expanding online healthcare market.
Capitalizing on its 100th anniversary, Carrier Clinic, the largest private behavioral healthcare system in New Jersey (over 300 beds), chose First Looks to rebrand itself. We worked to completely rebuild their marketing program and identity. With a new website at its core, the program expanded to include cable, radio, outdoor, transit, print and internet healthcare advertising. As Carrier’s healthcare advertising agency, First Looks’ collateral and trade show component designs help promote Carrier’s mental illness, substance abuse, and special education services.
Part of Creditek Inc., this subsidiary addressed the escalating market for receivables in the healthcare industry. Utilizing an introductory rollout, First Looks’ program addressed credit departments and managers nationwide with the need to bring in specialists who dealt with the healthcare industry to improve their receivables and address their bottom line.
With the popularity of urgent care centers as a more affordable solution to fast, needed healthcare, HealthMed chose First Looks to establish their brand and advertise their new locations opening up throughout New Jersey. Integrated local campaigns utilize both digital and traditional channels in a successful medical advertising strategy.
With one in fifteen children having some degree of autism, the Hybridge Learning Group with offices in New Jersey and Delaware, addresses the important need of education through homecare and public school services. First Looks initiated a regional marketing push defined by online improvements in their website and education content marketing highlighted by informative videos, as well as enhancement of their referral programs. These referral programs included physicians and onsite contracts with public school districts throughout NJ and Delaware.
Working with the increasing fertility market throughout the world, Reproductive Medicine Associates (RMA) developed and brought to market a proprietary program of IVA, which has beaten the national success rates for this type of program. Supporting their content marketing/health marketing programs, First Looks helped to package and publish the set of procedures and details needed to fully explain to the gynecologists and physicians nationwide this innovative infertility treatment.
As one of south Florida’s largest referral services for assisted living care, Senior Advantages had First Looks rebrand their website as it needed to increase search rankings and click rates throughout the region. Through specific SEO geo targeting we were able to reach communities where the population of senior citizens supported the assisted living referral services offered by Senior Advantages – making First Looks the healthcare digital agency to choose for online success.
Headquartered in Miami, Senior Nannies is one of south Florida’s largest home healthcare operations. With aging baby boomers producing the need for more homecare services and stiff competition within this market, top healthcare advertising agency First Looks was retained to re-brand their identity within their online marketing. After creating a new logo, we redesigned their website program with a strong SEO platform. Content marketing enhancements completed this healthcare rebranding success story.
A healthcare manufacturer of therapeutic heat and vibration therapies for back, muscle and joint pains, VBand hired First Looks for an initial branding program, corporate identity and communication programs. National roll-out to both the healthcare sectors as well as the consumer will follow initial seed-marketing programs developed by First Looks.