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Great marketing campaigns aren’t exclusive to large agencies. National advertising campaigns come from the right strategies and solutions and the targeted resources to efficiently reach the US market.

Advertising on a national scale takes more that just a large budget. The US market is a variety of hundreds of smaller markets–for the most–acting independently. Though a national advertising campaign may maintain a singular corporate branding, often different solutions and strategies are needed to define success on a national level. These resources aren’t found exclusively at the larger agencies. The power of digital allows a smaller NJ ad agency to tackle the most challenging of marketing objectives from some of America’s largest advertisers.

First Looks’ national advertising examples include national rollouts, financial services, healthcare products, technology hardware and auto aftermarket–using both digital and offline solutions.

Bank of America

For one of the nation’s largest banks and a leading issuer of consumer credit, we produced many control packages through a process of repackaging their presentations and renaming their products. Our current control has not only won in pure response, but also by more that 13% on a cost per booked account basis.

Services: Direct Mail

Bank One

Bank One was the fourth largest automotive finance company in the USA, providing commercial credit for dealers and retail credit for customers either buying or leasing a car. We developed their first national advertising campaign, then supported it with sales collateral, direct mail, trade show exhibits and dealer-directed promotions. And, to keep the sales force in close touch with their dealer customers on a weekly basis, we created a fax newsletter featuring a special promotion in each issue, called”The Dealer’s Page.”

Services: Direct Response Print Advertising Collateral Direct Mail

Condé Nast

As one of the world’s largest and most respected media publishers, Condé Nast attracts 95 million readers to their print and digital brands. Direct mail and email play a vital role in efficiently reaching, nurturing and expanding their bases. First Looks creates many successful email programs that help to increase response rates for many different activities from initial subscription to online payments. Magazines include: Vanity Fair, Architectural Digest, Bon Appétit, Golf Digest, Self and Allure.

Services: Email Marketing Direct Mail

Glacier Fresh

Addressing America’s contaminated water issues, Glacier Fresh produces the world’s best refrigerator water filter. With patents on its water filtration system, this new company from New Jersey chose First Looks to produce initial branding–company naming, corporate identity, packaging and entire national rollout utilizing offline and online programs.

Services: Packaging Social Media Video Online Cable Print Advertising Website E-Commerce Corporate Identity Branding Direct Mail

IBM

The full line of new power servers needed a branding collateral program to guide and aid all internal and external marketing units worldwide. A corporate identity program was developed and then packaged that defined the presentation and usage of the server line to international marketing programs. First Looks participated in graphic design of collateral, print ads, product photography, and CD packaging.

Services: Print Advertising Collateral

ILLY

For more than 70 years, Illy has been making the world’s finest espresso coffee. By marketing their full line of Italian coffee and state-of-the-art espresso machines, we are helping promote their home delivery program throughout America. This effort is supported by national print campaigns and direct mail.

Services: Print Advertising Direct Mail

Otani Tires

Thailand’s OEM manufacturer of construction and agricultural tires brought First Looks in to introduce their superior tire line to the wholesalers and tire dealerships around the country in a traditional print campaign.

Services: Print Advertising

The Hartford

The Hartford brought us in to test against their control for AARP Auto Insurance. Their direct mail and print ads to members had become stale, and so had the results. With different formats that each dramatized why The Hartford was AARP’s educated choice for value and dependability, our client succeeded with back-to-back new controls. Take a look at our direct mail samples to see why.

Services: Direct Response Ads Direct Mail

The Wall Street Journal

Extending one of America’s strongest brands–not only breaking and establishing new controls in basic subscription enrollment–First Looks also participated in marketing programs for their education, hospitality and corporate America sectors. This includes print, web and collateral communications promoting both the print and online products.

Services: Web Marketing Email Marketing Print Advertising Collateral Direct Mail

Theramedix BioSET

The growing nutritional supplement market now has been improved with the introduction of whole body integration as defined in the BioSET program of TheramedixBioSET. For this national e-commerce company, First Looks is improving online web traffic through SEO online and e-commerce website enhancements.

Services: Content Marketing Website Design SEO Marketing