A Conde Nast publication, Architectural Digest is the international authority that features the work of top architects and designers. As more of their marketing programs shifted to online activities, the publisher tasked First Looks with helping subscriptions, ebilling and renewal programs by helping to refresh online communications through new HTML email programs.
When Barron’s launched a redesigned magazine format, they retained us to introduce the magazine’s cleaner, crisper look created by Milton Glaser. With Barron’s readership already consistently beating the major indices, our mailing focused on how the new and better Barron’s could help subscribers even more.
Having recently refreshed its brand with a new look and personality, Bon Appétit needed to also enhance their online subscription services. First Looks was able to establish new email controls for their subscription, gift and ebilling services.
As one of the world’s largest and most respected media publishers, Condé Nast attracts 95 million readers to their print and digital brands. Direct mail and email play a vital role in efficiently reaching, nurturing and expanding their bases. First Looks creates many successful email programs that help to increase response rates for many different activities from initial subscription to online payments. Magazines include: Vanity Fair, Architectural Digest, Bon Appétit, Golf Digest, Self and Allure.
The Financial Times is one of the world’s most trusted and authoritative sources of business information. FT turned to us to create sophisticated direct mail that dramatized how—unlike other publications that are widening their content with something for everybody—FT narrows in on the news and intelligence discriminating readers need to make informed, educated decisions.
The competitive financial magazine market has just a few brands that continue to define and report the world financial markets, Forbes being one of them. First Looks helped re-package their direct mail campaign with a new control for their national magazine subscription efforts.
One of the leading golf authorities both in their online and offline publishing, this Conde Nast entity asked First Looks to help their publishing marketing with their online activities for email subscription, ebillings and gifting.
Before Conde Nast sold Lucky to an L.A. based publisher, First Looks produced email subscription communications, gifting and ebilling online programs. First Looks repackaged a new look for their communication services.
Extending one of America’s strongest brands–not only breaking and establishing new controls in basic subscription enrollment–First Looks also participated in marketing programs for their education, hospitality and corporate America sectors. This includes print, web and collateral communications promoting both the print and online products.
Working to gain market share from their competitor across Pennsylvania Avenue, The Washington Post, The Washington Times brought in First Looks to reestablish their newspaper direct mail subscription program. Working under the tagline “prepost,” we established a new control for the subscriptions of their newspaper product.