But the digital revolution has changed how collateral is used – sharing the stage with fast-produced, affordably-priced and quick-delivery online presentations. Brochures, flyers, posters, folders, handouts and other print materials still play a valuable role in your marketing program. Keep it all relevant by following these collateral design tips:
Measuring its “design” quality. Though great designs may indeed be timeless, an old design can make your collateral truly old-fashioned, obsolete and unpopular.
Using it for larger brand building/reinforcement. Unless you have no choice, assign the task of keeping product info up-to-date and current to your online presentations.
Using your style guide. This ensures all collateral items reflect your brand, keeping it constant in its visual presentation. Don’t have a style guide yet? Get one!