White papers are the traditional approach to providing content writing on specific subject matters to clients and prospective customers. To make the information resonate, white papers must contain good content with exceptional value.
• Master your topic to appear credible. People will develop loyalty and respect if you know what you’re talking about.
• Stay focused on your point of view. The more you speak highly of one thing, the more your listeners will believe it.
• Make it campaign-able. Like an advertisement, your concept should be expandable across different media.
• Get people talking about it. Think of your white paper as a 60-minute special that educates your audience rather than an ad selling your perspective.
Knowing your audience will help you determine which information they want to read about. In this era of short attention spans, white papers must be done right, containing rich, real content to inspire our audience.