First, it’s not illegal. Neither the ghost of David Ogilvy nor the internet police will visit you. You might feel like an online Sherlock Holmes when uncovering your competitors’ keywords, meta tags, coding, banner ads, and even PPC details, but it’s a great way to help start and define your own digital advertising program.
Though copying your competitors’ internet marketing campaign isn’t a recommendation, knowing what they’re doing helps what you’re doing. Many platforms to retrieve this information are free.
Email us and tell us what you’re looking for and we’ll suggest some useful resources. It’s really that elementary!