Here’s a lesson in digital marketing basics… Any website analytics program reports bounce rates. The surprise is that most report a higher than expected percent of visitors leaving, promoting concern from website masters. Match your reaction and response to these two variables:
• Know your average bounce rate. They vary widely in what type of site you have and the type of company you are.
• Not all bounces are bad. Depending on your landing page design, your visitors may appreciate your content, get your objective, and leave well-satisfied in a short amount of time and still be defined as a bouncer.
For more information, contact First Looks Advertising.