Though direct mail marketing is not going away…nor print, cable, radio or outdoor advertising—marketing strategies continue to reflect major changes as to the balance of offline and online – print, broadcast and digital marketing. An evolving marketing reality is now being preached by most full-service New Jersey ad agencies to their client:
The buyer now has much more power…able to find the seller before the seller finds him.
The buyer is not interested in being “sold” by the seller but rather “convinced” by a company they trust.
Inbound marketing, content marketing, social media campaigns work to influence these new buyers while offering significantly lower cost per lead for the sellers. A win-win!
Advertising online takes many forms. Make sure you’re taking advantage of these measurable, efficient marketing opportunities.