Whether it’s B2B or B2C, NJ or nationwide, First Looks direct marketing produces high response rates.
What is direct marketing? It’s asking for prospects to do a direct action and then capitalizing on that response.
The best definition of direct marketing hasn’t changed in six decades. Whether it’s online or offline, all direct advertising or direct marketing strategies rely on getting the recipient to do something…something deliberate within a particular time frame. Direct response advertising requires consumers to do more than relate to your brand, they need to call the number, click this button, clip this coupon, fill in the application or visit your website.
Though based in New Jersey, First Looks direct marketing and advertising reaches all of America. Our higher response rates involve executing a three-part strategy.
A direct advertising ad agency helps you first decide what channels to use. This may be an integration of many or the strengths of just one (i.e., only direct mail or only email). The message then needs to convince and direct the reader to take a specific action (call a number, visit a website, clip a coupon, etc.). With that action taken, the advertiser then needs to respond in a timely manner. That might include sharing a video or whitepaper, or processing an application for a credit card or insurance policy. Every additional activity within fulfillment is an important touchpoint that needs professional packaging and delivery.
Want some more information on Direct Advertising? Fill out the quick form below.
Direct Marketing Solutions include:
- Direct Mail
- Target Coding
- Direct Mail List
- Magazine Direct Advertising
- Broadcast & Cable Direct Advertising
- 1-800-Call Center Scripts and Logistics
- Fulfillment Programs and follow-ups
- Radio Direct Advertising
- Tracking and Monitoring