Direct Advertising AKA Direct Marketing. What is direct marketing? It’s asking for prospects to do something and then capitalizing on that activity.
The direct marketing definition hasn’t changed in six decades. Whether it’s online or offline, all direct advertising or direct marketing strategies rely on getting the recipient to do something…something deliberate within a particular time frame. Direct response advertising requires consumers to do more than relate to your brand, they need to call the number, click this button, clip this coupon, fill in the application or visit your website.
All direct marketing and advertising involve three-part strategies to succeed.
A direct advertising ad agency helps you first decide what channels to use. This may be an integration of many or the strengths of just one (i.e., only direct mail or only email). The message then needs to convince and direct the reader to take a specific action (call a number, visit a website, clip a coupon, etc.). With that action taken, the advertiser then needs to respond in a timely manner. That might include sharing a video or whitepaper, or processing an application for a credit card or insurance policy. Every additional activity within fulfillment is an important touchpoint that needs professional packaging and delivery.
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Direct Marketing Solutions include:
- Magazine Direct Advertising
- Radio Direct Advertising
- Broadcast and Cable Direct Advertising
- Direct Mail List
- Target Coding
- Tracking and Monitoring 1-800 numbers
- Tracking Open Response Rates
- Fulfillment Programs and Follow-Ups
- 1-800 Call Center Scripts and Logistics