@-A-Glance Series: Analytics improve conventional direct mai
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First Looks Agency <br> @-a-glance
Thursday  |  January 12, 2012

THIS ISSUE:
Online clicks help open outside envelopes


Analytics improve conventional direct mail.

As much as the marketing world loves to divide online and off, there’s no doubt, when they work together, conversion rates benefit. Strengthen this partnership by using information from your analytics to improve your direct mail:

  • Your best subject line can help construct a powerful OE headline
  • Your best keywords and search terms can direct content for your letter copy
  • If your online include testing, use the winner to help construct core components of your direct mail.
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