As much as the marketing world loves to divide online and off, there’s no doubt, when they work together, conversion rates benefit. Strengthen this partnership by using information from your analytics to improve your direct mail:
- Your best subject line can help construct a powerful OE headline
- Your best keywords and search terms can direct content for your letter copy
- If your online include testing, use the winner to help construct core
components of your direct mail.
|
|
