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Direct Marketing: “Call-To-Action” Best Practices

3 quick ways to increase response rates
Direct Marketing CTA Advice

Improve your direct marketing with these simple tips:

With Email Communications—use buttons instead of words with links. Your call-to-action (CTA) response rate increases on average 10%.

With Conventional Direct Mail—repeat the CTA at the bottom of the letter in a “PS” (Post Script). Your reader might scan the PS before reading the letter.

With Outdoor Advertising—delete the “www” of web addresses. It slows down the read and isn’t needed.