Improve your direct marketing with these simple tips:
With Email Communications—use buttons instead of words with links. Your call-to-action (CTA) response rate increases on average 10%.
With Conventional Direct Mail—repeat the CTA at the bottom of the letter in a “PS” (Post Script). Your reader might scan the PS before reading the letter.
With Outdoor Advertising—delete the “www” of web addresses. It slows down the read and isn’t needed.