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Direct Marketing: “Call-To-Action” Best Practices

3 quick ways to increase response rates
Direct Marketing CTA Advice

Improve your direct marketing with these simple tips:

With Email Communications—use buttons instead of words with links. Your call-to-action (CTA) response rate increases on average 10%.

With Conventional Direct Mail—repeat the CTA at the bottom of the letter in a “PS” (Post Script). Your reader might scan the PS before reading the letter.

With Outdoor Advertising—delete the “www” of web addresses. It slows down the read and isn’t needed.

For help with all your advertising, digital marketing, web design and overall success – count on First Looks Advertising.