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Direct Marketing Solutions: Hyperpersonal!

The offline-online marriage is only getting stronger.
Direct Marketing Solutions Using Landing Pages

Over 40 % of people who respond to a conventional direct mail offer would respond online if they had the chance, so providing opportunities to get online should be one of your direct marketing solutions. Add a URL address to your call-to-action. Better yet, make it a personalized landing page. If you do employ a personalized landing page, make sure your analytics do their job of tracking that customer’s behaviors and trends.