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Direct Marketing Strategies: Write for Every Season

Season after season mail success.
Delivering Direct Marketing Strategies to a mailbox on a beach

Whether your direct marketing strategies include conventional direct mail or email, the more relevant the content, the better your response rate. Make the content work even more by adding a degree of “seasonality” to its delivery— a breezy copy tone for spring and summer, a warm and embracing tone for fall and winter.

Since everyone shares the same seasonable weather conditions, having everyone on the same page from the start increases your chance for a better finish.