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Direct Marketing Tips: Real Life Direct Marketing

Who I was. Who I am. (A short film)
Video Used In Direct Marketing As Example for Direct Marketing Tips Article

Among the best direct marketing tips for any business: remember that direct marketing doesn’t stop with email, conventional direct mail or adding a 1-800 number. True direct marketers engineer opportunities that solicit a direct response from a prospect without the intervention of a third party. Maximizing a personal approach, then enjoying higher response rates.

In 2010, healthcare client Carrier Clinic asked First Looks to produce a fundraising film. Because of the intimate engagement a movie affords, we maximized one of the most effective approaches to direct marketing–a personal appeal. Not via the wallet, from a price/value offering, but directly to the heart from an emotional one.

View the film here. (Run time: 7:15)

For more information, contact First Looks Advertising – your go-to agency for offline and digital marketing, web design, and all things advertising!