Among the best direct marketing tips for any business: remember that direct marketing doesn’t stop with email, conventional direct mail or adding a 1-800 number. True direct marketers engineer opportunities that solicit a direct response from a prospect without the intervention of a third party. Maximizing a personal approach, then enjoying higher response rates.
In 2010, healthcare client Carrier Clinic asked First Looks to produce a fundraising film. Because of the intimate engagement a movie affords, we maximized one of the most effective approaches to direct marketing–a personal appeal. Not via the wallet, from a price/value offering, but directly to the heart from an emotional one.
View the film here. (Run time: 7:15)