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Direct Response Mail: Making Most of Analytics

Analytics improve conventional direct mail.
Direct Mail Letter Delivery Representing Direct Mail Marketing Benefits

As much as the marketing world loves to divide online and off, there’s no doubt, when they work together, conversion rates benefit. Strengthen this partnership by using information from your analytics to improve your direct response mail:

  • Your best subject line can help construct a powerful OE headline
  • Your best keywords/search terms can direct letter content
  • If your online include testing, use the winner to help construct core components of your direct mail.