Direct Mail NJ, New Jersey Direct Response Marketing, Direct Advertising, Auto Insurance, Financial Direct Mail, Golf Direct Mail, Examples Campaigns and Samples of Direct Mail

Direct mail success for your company is two fold: establishing a control package, then breaking it.

Direct mailings continue to be a cornerstone of most marketing programs. Online or off, the effectiveness of any direct mail is measured by the response rate it generates. The singular, most successful package tested and proven is the “control” package.

In working with many of America’s largest direct mail advertisers, First Looks’ objective is to break this control, thereby increasing the response rate without adding additional production and mailing costs. Years of success doing this gives us insight on how your customer will receive, open and act upon your direct mail. The creation, from a direct mail letter to the size of the outside envelope, helps us to maximize response rates and determine your return on investment.

More than 17 years of direct mail experience fuels First Looks’ impressive portfolio of case histories in the national insurance, financial, healthcare and publishing sectors. We offer more affordable packages than the larger direct mail agencies, quite often beating their controls.

Direct Mail Samples

Direct Mail services include:
-B2B Direct Mail -B2C Direct Mail -Direct Mail Campaigns -Personalized Direct Mail	- Photography/Artwork - Production/Placement - Versioning/Segmentation

Direct Advertising

When your objective is beyond branding, your presentation needs to go beyond image.

Direct marketing agencies seldom rely on a single delivery channel to generate response. Both online and offline channels define a well-executed direct response program. Magazine advertising, broadcast advertising, even outdoor advertising play important roles in offline applications. Though often from a consumer’s perspective, its presentation is indistinguishable from traditional advertising. Direct response advertising inspires the consumer to do more than relate to your brand: call the number, clip this coupon, fill in the application or visit your website.

Through target coding, we track success by measuring the number of calls to the 1-800 numbers and clicks to the urls addresses. Through testing, we structure just the right promotion to the desired call-to-action.

Direct Advertising Samples

Direct Advertising Services Include:

-Magazine Advertising
-Radio Advertising
-Broadcast and Cable Advertising

HTML Email

Email marketing now arrives almost hourly to a screen near you. Harnessing its power by packaging the message and channeling its delivery makes email marketing the fastest-growing service at First Looks. Each email ad is web designed for a fast read and quick call-to-action.

As with direct mail, the response rates from email ads define their effectiveness. Depending on its unique structure, success from email marketing involves the normal open and click rates, and a multiple of trackable activities, a host of other marketing indexes, and interactivity measurements as well.

HTML Email Design Samples

Take a look at the full listing of emails here.

Online Direct Response Services:
-Email Designs -Landing page Design -Email List Rental and Purchases	-Analytics and Reporting -Testing