While everyone’s current focus seems to be social media, a proven and integral component to a thriving marketing plan remains an email marketing program. A way to generate faster sales than social, email marketing is, in fact, the 3rd biggest driver of sales.
Here are three steps to build and maximize your email campaigns:
- Marketing Automation:
By automating your email campaign, your company can ensure a uniform and consistent impression on customers. Marketing Automation allows for an efficient way to follow up with customers, allowing you to build a strong and loyal customer base.
- Relationship through Newsletters:
An important benefit to email marketing is its ability to keep your company relevant with customers. Through newsletters and articles that provide new and valuable information, your company can nurture its relationships with customers and stay relevant in their minds.
Nothing grabs a customer’s attention more than a discount or a promotion! Through email marketing, you can tailor special promotions to the right group of people by employing segmentation and subscription.