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First Looks Agency <br> @-a-glance
Wednesday  | August 25, 2010

THIS ISSUE:
Email Marketing


Today's Subject...The Subject Line

Truncation: (definition)
The act of shorting or cutting off the end or top. In email advertising, to shorten subject lines in order to fit/scale into the display area.


1st Rule:
Never exceed the 50-character limit. Try to get under 30!

2nd Rule:
Front end your "core" subject. If the line is cut, your core topic will remain.
Email Marketing #1


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