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Wednesday | August 25, 2010 |
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THIS ISSUE:
Email Marketing
Today's Subject...The Subject Line
Truncation: (definition)
The act of shorting or cutting off the end or top. In email advertising, to shorten subject lines in order to fit/scale into the display area.
1st Rule:
Never exceed the 50-character limit. Try to get under 30!
2nd Rule:
Front end your "core" subject. If the line is cut, your core topic will remain.
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