@-A-Glance Series: Improve email deliverability tip #4
HAVING TROUBLE VIEWING THIS EMAIL? CLICK HERE
First Looks Agency <br> @-a-glance
Wednesday  |  September 19, 2012

THIS ISSUE:
Improve email deliverability tip #4


Not all bounces are created equal.

Though website analytics can be very helpful, they are sometimes misleading. Concerning bounce rates, please keep in mind there are two types of bounces: hard and soft.
When your email fails because of a full mailbox or an unavailable address, that’s a "soft bounce."

When the address itself is a non-existent one, then that person is no longer available...a "hard bounce."

A simple exercise is to collect the bounces and send again the next day or so. The bounces that still exist probably are the hard ones that can now be deleted from your email list.
Follow the bouncing ball
www.firstlooksagency.com
ADVERTISING     |     CORPORATE IDENTITY     |     DESIGN / COLLATERAL     |     DIRECT RESPONSE     |     WEBSITES
Call Us
(908)757-5392
Email Us
Courtney@firstlooksagency.com
754 Dixie Lane
Plainfield, NJ 07062
Facebook More Tips