Mobile marketing uses geofencing and geoframing to target your consumers on their mobile devices, enabling incredibly specific ad delivery. Here’s a quick overview of how each works:

1. Geofencing marks a location – from an individual store to a larger area – and then serves devices within that location with targeted advertisements in real time.
2. With geoframing, a location, time and demographic frame are set to create a custom audience to target later.

Both of these tactics provide excellent marketing opportunities, including:

• Offering promotions to current/potential customers within a set distance from or exactly within a location
• Cross-selling customers visiting your business
• Reaching consumers visiting a related establishment
• Attracting repeat business
• Directly marketing consumers visiting competitors

Location-based targeting has never been more effective. Contact First Looks Advertising to take your Digital Marketing and Website Designs to the next level.