THIS ISSUE:
Going Beyond SEO to Optimize
Your Digital Content
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Let Your Users Do the Work
Sending readers to your website with strategic keywords, alone, is not enough anymore. Get them to share your content across multiple platforms. Your content is like gossip streaming through various channels.
Best ways to optimize your digital marketing content:
- Provide a variety of sharing methods. Utilize facebook, twitter, google+, and other apps.
- Include share and like counters to provide credibility and popularity.
- Integrate links back to pages where text originated to track how many people are copying and pasting your content.
- Make it viral and use social analytics to determine inbound success—are viewers actually sharing the content or just liking it?
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