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First Looks Agency <br> @-a-glance
Wednesday  | August 25, 2010

THIS ISSUE:
Real Life Direct Marketing


Who I was. Who I am. (A short film)

Direct marketing doesn’t stop with email or conventional direct mail. Nor is it adding a 1-800 number. True direct marketers engineer opportunties that solicit a direct response from a prospect without the intervention of a third party. Maximizing a personal approach, then enjoying higher response rates.

Recently, healthcare client Carrier Clinic asks First Looks to produce a fundraising film. Because of the intimate engagement a movie affords, we maximized one of the most effective approaches to direct marketing–a personal appeal. Not via the wallet, from a price/value offering, but directly to the heart from an emotional one.

View the film here.
(Run time: 7:15)

Wizard


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Courtney@firstlooksagency.com
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Plainfield, NJ 07062
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