Opt-in, permission-based email is one of the best online response channels available.
HTML Email marketing now arrives almost hourly on a screen near you. Harnessing its power by packaging the message and channeling its delivery makes email marketing the fastest-growing service at top-rated email agency First Looks. A direct response email is designed not only to inform but also to solicit an action for an advertiser. That action—that follow-up—might be a download to view, an application or form to fill out, a video to watch, a web page to visit, or a phone call to make.
An online email direct response ad agency applies this efficient and affordable channel to its traditional direct response programs of print and broadcast. Because of the efficiency of targeting via quality emailing lists (opt-in, permission-based or other), online email is perfect for both B2B and B2C. A multipart campaign of informing, nurturing and pushing to action can become the core component of your direct marketing program.