@-A-Glance Series: Magazine readers–still a major media force!
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First Looks Agency <br> @-a-glance
Thursday  |  October 20, 2011

THIS ISSUE:
Magazine readers


Still a major media force!

Reading in between the lines makes a solid case for keeping magazines in your media mix.
  • Magazine audiences are growing faster than television and newspapers
  • 96% of those under 35 read magazines
  • Magazines beat online in trustworthy, inspirational and ad receptivity
  • Magazines beat television, newspapers and radio in measuring advertising that makes a positive impression
Source: Gfk MRI, Experian Simmons Multi-Media Engagement Study
Magazine advertising #1
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