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Thursday | October 20, 2011 |
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THIS ISSUE:
Magazine readers
Still a major media force!
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Reading in between the lines makes a solid case for keeping magazines in your media mix. |
- Magazine audiences are growing faster than television and newspapers
- 96% of those under 35 read magazines
- Magazines beat online in trustworthy, inspirational and ad receptivity
- Magazines beat television, newspapers and radio in measuring advertising that makes a positive impression
Source: Gfk MRI, Experian Simmons Multi-Media Engagement Study |
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