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First Looks Agency <br> @-a-glance
Thursday | August 12, 2010

THIS ISSUE:
“Call-To-Action” Best Practices


3 quick ways to increase response rates:
  1. With Email Communications—use buttons instead of words with links. Your call-to-action (CTA) response rate increases on average 10%.

  2. With Conventional Direct Mail—repeat the CTA at the bottom of the letter in a "PS" (Post Script). Your reader might scan the PS before reading the letter.

  3. With Outdoor Advertising—delete the "www" of web addresses. It slows down the read and isn't needed.
advertising best practices #1


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