Lately advertising blogs have been saturated by free SEO tips, best steps for media integration, marketing objectives advice and proven techniques for maximizing social media. All are extremely relevant, but let’s not lose sight of their broader purposes—that of solving a single, particular marketing problem.
Monitor and refresh your executional solutions (website marketing, offline advertising, direct mail, etc ) within the sole perspective of your marketing success. Be careful in the initial stages of defining your problem. The complexities of your marketplace will define and highlight many consumer-related areas that need to be solved.