Whether in NJ or around the country, a marketing strategy begins with the agency plotting a marketing plan – with realistic objectives and the right mix of activities – to create campaigns that achieve top performance.
If an advertising plan defines “where” a message is delivered, the marketing plan defines “why.” Before an email ad is sent, a website designed, a Facebook page created or a magazine ad produced, you want your marketing agency to develop a marketing plan that identifies the client’s strongest inherent marketing strengths and the best ways to capitalize on them. All major programs start with a marketing plan. Even stand-alone projects work from an approved marketing perspective, assuring that budgets are efficiently spent and marketing objectives realistically met.
A New Jersey-based marketing agency can add significant benefits to a regionally based brand or product marketing plan.
Strategic marketing dictates that your message, your services, and your brand be spread far and fast. They might be spread locally in just a city, regionally throughout New Jersey or nationally. Formulating a success strategy includes integrating the right mix. That might include social media, traditional paid media channels and, of course, your website—all to optimize your exposure. The right mix defines the integration. Your online profile complements your print exposure. Your Facebook friends will visit your website or view your commercials. The successful integration of these elements strongly influences your marketing success and your ROI.