|If an advertising plan defines “where” a message is delivered, the marketing plan defines “why.” Before an email ad is sent, a website designed, a Facebook page created or a magazine ad produced, a marketing plan has identified the client’s strongest inherent marketing strengths and best way to capitalize on them. All major programs start with a marketing plan. Even stand-alone projects work from an approved marketing perspective, assuring that budgets are efficiently spent and marketing objectives realistically met.
Strategic marketing dictates that your message, your services, your brand be spread far and fast. Formulating a success strategy includes integrating social media, traditional paid media channels and your website presence to optimize exposure. Your online profile complements your print exposure. Your Facebook friends will visit your website or view your commercials.
The successful integration of these elements strongly influences your marketing success.