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First Looks Agency <br> @-a-glance
Thursday January 13, 2011

THIS ISSUE:
Mobile Advertising


Why its ring will be louder in 2011

70% of purchase decisions are made somewhere outside the home. The mobile phone travels with your prospect everywhere.

80% of Twitter usage (already embraced by large and small retail) is on mobile devices.

Worldwide acceptance. Though U.S. smartphone penetration is zooming—now at 33%, Italy leads the pack at 47%.

Highly targeted. First Looks recently helped MetroPC test a program using dial tones of subscribers to target packets of mobile ads.
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