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Thursday | January 13, 2011 |
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THIS ISSUE:
Mobile Advertising
Why its ring will be louder in 2011
70% of purchase decisions are made somewhere outside the home. The mobile phone travels with your prospect everywhere.
80% of Twitter usage (already embraced by large and small retail) is on mobile devices.
Worldwide acceptance. Though U.S. smartphone penetration is zooming—now at 33%, Italy leads the pack at 47%.
Highly targeted. First Looks recently helped MetroPC test a program using
dial tones of subscribers to target packets of mobile ads. |
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