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Category:
How to Track Marketing Campaigns
Use your tracking and measurements to go to the bank!Are you wondering how to track marketing campaigns? Don’t just go through the motions—use your metrics to increase profits. Tracking needs to not only tell you something…
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Social Marketing Goals and Objectives
Don't forget this important first step!Have you thought about your social marketing goals? You’ve heard (and for good reason) about the benefits of applying the SMART approach to marketing strategy and execution….
The Importance of Digital Marketing for Small Business
Smart Marketing Tips for EntrepreneursIncreasing your brand awareness remains a top priority for all businesses–large or small. Today, marketing is about meeting consumers where they are–being in the right place at…
Category:
SMART Marketing Goals for Small Business
The basics of SMART goal-settingWhat are SMART marketing goals? Specific: Try to be as thorough and detailed as you can so there is no room for interpretation on what your team…