branding success starts with analyzing audience reaction and determining if your brand matches your voice

For branding success, be different

Create a powerful and memorable experience.

Embracing the traditional “fit the mold” approach to branding positions your company to be “fit for failure.” In order to successfully set your business apart from the masses, embrace an outside-the-box strategy. Develop…

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online ROI represented by swirling keys with internet symbols

The ABC’s of online ROI

Maximizing your opportunities.

Maximizing your company’s online ROI (Return on Investment) is an essential aspect of a successful marketing plan. Though different channels align with different entities (B2B, B2C, E-Commerce,…

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website conversion rates through better website copy will have people viewing and sharing your website like the people in this image

6 Ways to Improve Website Conversion Rates

Better Copy = Better Conversions

Many components play a role in improving website conversion rates from the traffic on your site. One of the most overlooked is your web copy. Make sure, as…

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Location based mobile marketing means potential customers will see your ads on their cellphones, such as this man

Mobile Marketing Success? Location, Location, Location

Building relationships with location based mobile marketing.

9 out of 10 US smartphone users use location services on their phone. Location based mobile marketing allows retailers to offer incentives or coupons to customers when…

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