offline and online with arrows representing 2 complementary directions

Offline and Online

Time to make them complementary to each other instead of competitive.

Offline and online: a popular default position is to move marketing dollars from offline to online. Better ROI, better measurements, better targeting. Before you put all your…

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Google Analytics Filters can remove unwanted data from your reports so you only see Quality Website Traffic data

Google Analytics Filters

Improve Data Quality to Gain Deeper Insight

Data quality is key when using Google Analytics to track website activity, and employing Google Analytics Filters helps clean up your data. If your site gets a lot of…

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Advertising Agency, First Looks Advertising, accepting NJ Ad Club Award with Client, Glacier Fresh

Help Your Advertising Agency Understand Your Business

Improving Advertising Agency and Client Partnerships

A successful partnership with your advertising agency is key to effective marketing. As an extension of your team, the agency provides experience, expertise, talent and fresh perspectives…

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Keyword strategy and keyword optimization written on chalkboard

Keyword Strategy: 2 types of keywords

The two keys to keyword success.

There are but two types of keywords. Those associated with the intent to buy and those with the intent to research. Before you start the construction of a new website, before…

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