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Collateral Design Tips: How to keep it relevant
Collateral isn't old fashioned, obsolete or unpopular.But the digital revolution has changed how collateral is used – sharing the stage with fast-produced, affordably-priced and quick-delivery online presentations. Brochures, flyers, posters, folders, handouts and…
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Rebranding or Repositioning?
It makes a big difference!A true rebrand is the total elimination or replacement of your current brand. It might entail a new name, logo and personality along with new inventory or…
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Brochure Design: Best Practices
Think brochures are old school? You're right. Think brochures are ineffective? You're wrong.Brochure Design Tips Marketing in the digital world has a way of discarding tried and true tools that don’t express themselves in 0s and 1s. The fact…
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PPC Advertising–Organic Versus Inorganic
Money can't buy you clicks.While some companies pay, through pay per click programs – PPC advertising – to inorganically have their site on the first page of a search engine such…