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SEM PPC (eg Google Adwords) data analysis for online media plans
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Online Media Plans 101

Back to basics with these 4 essentials:

Full of complicated algorithms and almost unlimited choices to consider, internet advertising can get overwhelming quickly. You could drown yourself in analytics or obsess over PPC bid rates, but…

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Style guide example for brand identity and consistency in marketing efforts
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The Style Guide: Style Meets Clarity

What's so important about a style guide?

The style guide provides the standards for the design of your company’s brand identity elements. While companies often overlook it, this is an essential aspect of any marketing…

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graphic designs examples
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Graphic Designs: more important than you think

A graphic designer works to create a company’s personality.

Clients don’t need to know good graphic designs from bad. All they have to say to get a designer worried, stressed out, argumentative is, “it just doesn’t…

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Collateral samples from First Looks' healthcare marketing client Carrier Clinic for an article on collateral design tips
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Collateral Design Tips: How to keep it relevant

Collateral isn't old fashioned, obsolete or unpopular.

But the digital revolution has changed how collateral is used – sharing the stage with fast-produced, affordably-priced and quick-delivery online presentations. Brochures, flyers, posters, folders, handouts and…

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