Collateral samples from First Looks' healthcare marketing client Carrier Clinic for an article on collateral design tips

Collateral Design Tips: How to keep it relevant

Collateral isn't old fashioned, obsolete or unpopular.

But the digital revolution has changed how collateral is used – sharing the stage with fast-produced, affordably-priced and quick-delivery online presentations. Brochures, flyers, posters, folders, handouts and…

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Rebranding or Repositioning?

It makes a big difference!

A true rebrand is the total elimination or replacement of your current brand. It might entail a new name, logo and personality along with new inventory or…

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Brochure Design Example for Brochure Design Tips

Brochure Design: Best Practices

Think brochures are old school? You're right. Think brochures are ineffective? You're wrong.

Brochure Design Tips Marketing in the digital world has a way of discarding tried and true tools that don’t express themselves in 0s and 1s. The fact…

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PPC Advertising Results are Called Inorganic and SEO Results are Called Organic as Symbolized by this Organic Produce

PPC Advertising–Organic Versus Inorganic

Money can't buy you clicks.

While some companies pay, through pay per click programs – PPC advertising – to inorganically have their site on the first page of a search engine such…

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