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Strategy and implementation represented by a map connecting marketing elements
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Strategy and Implementation

Un-blurring the lines on a crucial part of marketing

While strategy and implementation naturally co-exist, they must also be treated as separate but equal entities. The strategy defines long-term goals and the desired end result, while…

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Geofencing and geoframing represented by a dart board
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Geofencing and Geoframing

Hyper-specific Location Targeting

Mobile marketing uses geofencing and geoframing to target your consumers on their mobile devices, enabling incredibly specific ad delivery. Here’s a quick overview of how each works:…

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Replatforming represented by a computer screen with colorful lines

What is Replatforming?

Make sure keeping up doesn't mean falling behind.

Replatforming refers to the process of migrating data, processes and other important elements from one digital platform to another. As systems and companies evolve, this may be…

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offline and online with arrows representing 2 complementary directions
Category:

Offline and Online

Time to make them complementary to each other instead of competitive.

Offline and online: a popular default position is to move marketing dollars from offline to online. Better ROI, better measurements, better targeting. Before you put all your…

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