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Market Strategy Buying Behavior represented by hand choosing a red apple instead of green apples
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Market Strategy: Buying Behaviors

A behavioral change for the better!

Here’s a marketing strategy sure to increase sales: To change a prospect’s “buying behavior” pick the right emotional “copy driver” for your communication. Used correctly, these primal…

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Marketing Plan Strategy represented by chess piece
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Marketing Plan: 4 Key Elements

"Failing to plan is planning to fail."

A brilliant marketing plan starts and ends with details. Drilling down early to define details of focus and tactics will not only help in the executional stages,…

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Solve the Marketing Objectives Puzzle
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Marketing Objectives: Solving the Problem

If you don't have a problem, you might not have a success.

Lately advertising blogs have been saturated by free SEO tips, best steps for media integration, marketing objectives advice and proven techniques for maximizing social media. All are…

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Omnichannel Marketing Mix
Category:

Marketing Mix: Omni-Channels

A new word in retail marketing worth learning!

Though marketing sometimes creates its own vocabulary, here’s a word that isn’t a catchy phrase of the month. For retail advertisers, it’s a word to address and…

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