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A component of social media platforms is liking posts
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Social Media Platforms: Are You Pinteresting?

5 Principles of Pinterest You Need to Know.

Pinterest has quickly become one of the top ranking social media platforms. The average Pinterest user (of the 70 million, which 80% are women) spends 98 minutes…

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Social Media are Perfect Places to Add Videos that Inform and Engage Customers, like this one for Rider Insurance
Category:

Social Media: Social Video Marketing

Who Wants to Read When You Could Watch a Video?

When people would rather watch a video than read a whitepaper, it’s time to put a video into your marketing mix. 64% of consumers said they were…

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Social Media Marketing Means More Likes and Shares for Your Blogs
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Social Media Marketing: 3 Ways to Make Your Blog More Popular

Blog popularity. Much more than using keywords.

Let’s face it, one of the toughest goals of running a blog is getting people to read it. For social media marketing, keywords aren’t enough anymore. Search…

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Content Marketing Reaches People as depicted in this photo of Businessmen Discussing Content Strategy
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Content Strategy: Managing For Success

Change content not presentation.

With the objective of attracting, engaging and converting, the value of content strategy in today’s digital marketing environment is undisputed. The subject of your content is paramount to…

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