Our Blog. Free marketing tips.

Brand Strategy Tips
Category:

Brand Strategy: Multi Channel Marketing

Make sure your touch points come from the same finger.

For solid brand strategy: introduce, reinforce, educate, engage, increase—all are verbs relating to the marketing message defined as a “touch point.” Since multi-channel marketing allows different touch points…

Read More

Brand identity represented by vintage branding example of old Bacardi rum ad
Category:

Brand Identity: Lower case “b” for branding

Marketplace changes “Branding” to "branding"

Ah…those wonder days depicted on Mad Men. Where the strength of brand identity alone could push the product straight into the customer’s hand. Today, the power of…

Read More

Registration Symbol for Logo Design
Category:

Logo Design: Trademark or Servicemark?

The right registration for your creative logo design

Once you’ve chosen a logo design, it’s important to protect it from infringement. Logos, phrases or symbols can all be registered with either servicemarks or trademarks. Servicemarks…

Read More

Company Logo Trademark Process Should Result in Trademark Approval
Category:

Company Logo: How to Register Your Logo

The trademark registration process

The best way to protect your company logo from infringement is to register it through the U.S. Patent and Trademark Office (USPTO). Here are the steps for…

Read More

<<...1020...2627282930...>>