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Branding Targets Audiences on Social Media
Category:

Branding: Brand Awareness

The 2 most important social steps to help B2B companies improve their brand awareness.

Improving your branding through social media generally costs less than the traditional outbound media channels. But knowing how to maximize this media is the key to increasing both…

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Brand Strategy Tips
Category:

Brand Strategy: Multi Channel Marketing

Make sure your touch points come from the same finger.

For solid brand strategy: introduce, reinforce, educate, engage, increase—all are verbs relating to the marketing message defined as a “touch point.” Since multi-channel marketing allows different touch points…

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Brand identity represented by vintage branding example of old Bacardi rum ad
Category:

Brand Identity: Lower case “b” for branding

Marketplace changes “Branding” to "branding"

Ah…those wonder days depicted on Mad Men. Where the strength of brand identity alone could push the product straight into the customer’s hand. Today, the power of…

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Registration Symbol for Logo Design
Category:

Logo Design: Trademark or Servicemark?

The right registration for your creative logo design

Once you’ve chosen a logo design, it’s important to protect it from infringement. Logos, phrases or symbols can all be registered with either servicemarks or trademarks. Servicemarks…

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