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Pantone colors as a string of Christmas lights
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Pantone Colors are Essential for Marketing and Design

Make Pantone colors a part of your design world.

What are your brand’s Pantone colors? As the world’s most standardized color matching system, Pantone is the language of colors-used in both offline and online design programs…

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Technology and Marketing Strategy: Facebook vs. Programmatic
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Technology and Marketing Strategy: Is Programmatic or Facebook best for you?

Two great platforms warrant comparisons.

With new platforms in the marketing world, technology and marketing strategy continue to work hand-in-hand. It’s important to choose the right digital marketing tools for the right reasons. Though…

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Marketing plans should never be set in stone, as demonstrated by the mason carving design into a stone
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Marketing Strategy Review: Your Strategy Should Not Be Set In Stone!

A strategy review ensures your company is on the right track to meeting its goals.

Though a marketing strategy review can be characterized as unnecessary, time-consuming work, it will turn out to play a key factor in ensuring your company is on…

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Marketing Plan Evaluation can begin by analyzing data, such as this person is doing with a magnifying glass on charts
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Marketing Plan Evaluation

How to Adapt Your Marketing Plan When Unforeseen Events Occur

Is it time for a marketing plan evaluation? No matter how thorough and solid your marketing plan may seem, your company and marketplace circumstances will always change. Having a…

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